Sales training your team can use in the next conversation.

Workshops and practical sales coaching with Jonathan W. Pritchard for teams that need better discovery, clearer presentations, and more useful follow-up.

Work on the conversations that decide the sale.

Your team may know the product and still struggle to understand the buyer, explain the value, or move a decision forward. We work with the conversations your people are actually having.

• Discovery: find out what the buyer needs, what matters, and who is involved.
• Presentations: connect your offer to the problem the buyer wants solved.
• Proposals: make the recommendation, value, and next step clear.
• Follow-up: give the buyer a useful reason to continue the conversation.

Leave your team with something they can use.

Depending on the scope, your team can leave with a shared discovery framework, a clearer presentation structure, a proposal outline, and a follow-up plan built around your actual buyers. We agree on the specific deliverables before the work begins.

We use real examples and conversation practice, then give your sales director a way to reinforce the approach afterward. Start with a focused workshop or extend the work through training and advisory.

Experience inside the room.

Jonathan’s State Farm work covered persuasion, mindset, and entrepreneurial execution, with three consecutive years as a top-rated soft skills trainer in Chicago. His experience as a sales engineer at Thrive adds the practical demands of explaining an offer and answering the questions that shape a buying decision.

Start with the point where deals get stuck.

Tell us about your team, what you sell, and the part of the conversation that needs to change.