Find what’s holding the business back. Then work on that.
Business advisory, sales training, and communication support for owners and leadership teams.
Start with the situation. Question the explanation.
A weak close rate can start in sales. It can also start with positioning, marketing, or expectations set long before the sales conversation.
We look at how your business communicates across branding, marketing, sales, and delivery. The 4Function Business System gives us a shared way to identify which part is holding the others back.
The first conversation is about what’s happening, what you’ve tried, and what would make the work valuable.
Understand the constraint.
Agree on the question, the evidence, and the outcome.
We agree on the business question before choosing the intervention. Depending on the challenge, that can mean reviewing sales conversations, positioning, proposals, follow-up, or the way leadership communicates direction.
You’ll know what we’re examining, who needs to be involved, and what we intend to produce.
A focused engagement can leave you with clearer messaging, a practical sales conversation structure, a workshop, or a prioritized set of changes. The deliverables are agreed in the scope.
Put the thinking into practice.
Work with the people who can make the change.
Some problems call for a focused intervention. Others need continued work alongside the people responsible for change.
Sales: practice discovery, presentations, proposals, and follow-up around real customer conversations.
Messaging: help marketing and sales explain the same value to the right buyers.
Leadership: examine consequential decisions and communicate a clear direction.
Delivery: help clients understand the value of the work and what happens next.
Make complex ideas understandable.
Jonathan scripted the official Urbit explainer videos, translating concepts from decentralized computing into a narrative an audience could follow.
That same discipline applies when your team needs to explain a technical product, a business decision, or a valuable change.
Questions about working together
We start with a conversation about the situation and whether we can help. If there’s a fit, we agree on the scope, deliverables, and investment before beginning. There’s no required $10,000 mapping project.
Yes. We work alongside owners, sales directors, and leadership teams. The engagement should help the people already responsible for the business make better decisions and put them into practice.
Yes. The work can begin with a workshop, a sales system, messaging, or a specific business question. Ongoing advisory is an option when it serves the next stage of the work.
Jonathan leads the engagement. The balance of advice, training, and implementation depends on the scope. When specialist expertise is useful, we agree on that involvement as part of the work.
That depends on the problem, the scope, and the team’s ability to act. We agree on what progress means and how we’ll review it. We don’t promise a universal revenue increase or a fixed timetable for every business.
Bring the challenge. Let’s find a useful place to start.
Tell us what’s happening and what needs to change. You don’t need to diagnose it before getting in touch.