About

Jonathan W. Pritchard
Founder of Zavant Enterprises

The Tech Translator

Most B2B tech companies have a brilliant product but a broken revenue engine.

The problem is the "Curse of Knowledge." You are explaining features, specs, and integrations, but your buyers are buying trust, safety, and outcomes. When you confuse them with complexity, they do not buy.

I fix the communication gap that prevents $5M-$50M tech companies from scaling.

I am a Fractional CMO who uses applied psychology and behavioral science to rearchitect how you position, market, and sell your complex solution.

I translate your "tech-speak" into a market-dominating narrative that drives revenue velocity.

THE UNFAIR ADVANTAGE

I spent 15 years mastering human behavior, attention, and influence as a professional mentalist and consultant. I know exactly how the human brain filters information and makes decisions. I do not guess at what works. I apply proven psychological frameworks to remove friction from your sales process.

My approach isn't just academic. I cut my teeth in the trenches of 1871 (Chicago's #1 Tech Incubator), helping founders rearchitect pitch decks to raise millions in capital. I’ve consulted on Deep Tech protocols like Urbit, rewriting the narrative for the decentralized web, and advised crypto startups in Dubai on infrastructure adoption.

I speak 'Founder' and I speak 'Engineer.' My job is to make sure your customers understand both.

PROVEN CORPORATE IMPACT

• Top-Tier Digital Agency: Rearchitected the sales process for a multi-year Inc. 5000 marketing agency, training their team to close higher-value deals in less time.
• BP: Selected to address the C-Suite on strategies for effective communication during enterprise technology integration.
• State Farm: Conducted 30+ professional development workshops for agents focused on persuasion, mindset, and entrepreneurial execution.
• United Airlines: Featured presenter on engagement and performance psychology.
• Trade Shows: Creator of the "Trade Show Lead Machine," helping clients 2-7x their revenue without increasing ad spend.

WHAT I DO

I partner with leadership teams to:

• Refine Positioning: Turn complex technical value into clear economic value.
• Shorten Sales Cycles: Use persuasion psychology to get to "Yes" faster.
• Align Sales & Marketing: Ensure the promise made by marketing is the reality delivered by sales.

If your technology is ready for the next level but your messaging is holding you back, let's talk.

Rearchitecting Revenue for B2B Tech.

Headquarters: Asheville NC

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