Sales workshops & training
Work on discovery, presentations, proposals, and follow-up using the conversations your team is actually having.
Explore sales trainingSales is often the crime scene, not the culprit.
We help business owners, sales directors, and leadership teams improve sales conversations, align their messaging, and make decisions their people can act on.
When growth stalls, the problem can begin long before the sales conversation. Our 4Function Business System examines branding, marketing, sales, and delivery to find what’s holding the business back—and where to work first.
Jonathan’s experience includes work with teams at
BP
State Farm
United Airlines
Discovery
Where it hurts & where it starts.
Marketing keeps getting more expensive.
It often starts in branding. If nobody can say what problem you own, every campaign has to explain it from scratch, and the cost per real conversation climbs.
Deals drag on and close at a discount.
It often starts in marketing. Buyers don't know who you are & why you're trustworthy, so they take longer to decide, and shop you against companies that you shouldn't be compared to.
Good salespeople keep missing the number.
It often starts in marketing. Feed a capable team the wrong conversations and their close rate drops because they're wasting their time on people who would never buy anyways. The team looks broken. The team is fine.
The pipeline dried up out of nowhere.
It often starts in delivery, a year and a half ago, when referrals quietly stopped coming through and nobody noticed what wasn't there.
Everything still runs through you.
That starts with you. Your team doesn't know what you know & why your clients choose to hire the company, so every important conversation comes back to you and that's why you're the bottleneck.
You fixed one thing & something else broke.
That's progress you can't see. Fixing one part of the business exposes the constraint in the next one.
The 4Function Business System.
Zavant's proprietary system for running a more profitable business with less hassle. Every business does four jobs, whether or not anyone's been assigned to them, and each job is a conversation. The system measures all four functions, finds the one holding back the rest, and tells you what to fix first.
What valuable problem do we solve?
The conversation with yourself & your team.
Know what you want, what your business does exceptionally well, and why someone should choose you. Give your whole team a consistent way to explain your value.
Who has that problem, and do they know that we exist?
The conversation with your market.
Use what your sales team learns from their conversations to sharpen your messaging and offers, so the right prospects show up already understanding your value, and they have a compelling reason to talk with you (and only you).
Do they trust us enough to let us solve it?
The conversation with your (potential) buyer.
Install a sales system that your people can (and will) use. Improve discovery, practice real conversations, and give your sales director a trusted advisor who can help improve performance across the board.
Do they understand what we did for them?
The conversation with your client.
This is the piece of the puzzle that fits into whether or not clients feel like they got what they paid for. I can't tell you how many times we've seen companies do amazing work & still get fired because they thought, "The work speaks for itself!" No. It doesn't.
Do they know where we're headed?
This is the conversation with your team.
Work through consequential decisions, communicate what matters, and help your team understand what to do next. Give the CEO a thinking partner who understands the business.
The four functions are interconnected, so damage travels through the whole system.
That's the question that our system is designed to answer.
Try the 4Function review with your teamYou built the success. Now what?
What do you want it to make possible?
The next decision may be about revenue. It may be about what deserves more of your time, energy, and attention.
Private advisory gives founders and executives a place to examine both—and choose a direction for the business and the person leading it.
Bring the challenge. We’ll shape the engagement around it.
Some engagements start with a sales problem. Others begin with making a decision about the future.
Jonathan leads the work, with specialist expertise brought into the scope where it serves the engagement. Agree on what needs to change, put the thinking into practice, and then stay close as the work develops.
Business & private advisory
Examine the constraint, make the consequential decision, and give your team a direction they can act on.
Explore advisoryKeynotes & workshops
Help your audience experience, understand, and practice the psychology of communication.
Explore keynotes & workshops
Jonathan W. Pritchard
Understanding people. Making things happen.
Founder, Zavant Enterprises.
“The same psychology that works on stage also drives decisions in the boardroom.”
Jonathan brings more than 20 years as a professional mentalist together with his work as a corporate consultant, author, and keynote speaker.
His work centers on how people pay attention, interpret information, and make decisions. Zavant applies that understanding to building a business and leading the people inside it.
Put it in front of your people.
Corporate workshops and keynotes that make the psychology of communication something your audience can experience & practice.
What are you building?
What needs to change?