Experience that informs the work.
Selected engagements from Jonathan W. Pritchard’s work in communication, professional development, founder advisory, and sales.
See the setting, the communication challenge, and the work Jonathan contributed. Where the finished work is public, you can examine it directly.
BP: communication during enterprise technology integration.
When a change affects how people work, announcing it is only part of the task. Jonathan addressed senior leadership on effective communication during enterprise technology integration.
The work focused on how senior leaders communicate a change: what their audience needs to understand, the expectations they create, and the action they’re asking people to take.
State Farm: applying persuasion inside an owner-operated business.
Jonathan worked with State Farm agents on persuasion, mindset, and entrepreneurial execution. He was a top-rated soft skills trainer in Chicago for three consecutive years.
The sessions connected the psychology of persuasion to the conversations and decisions agents faced inside the businesses they were responsible for growing.
1871: helping a founder’s idea become understandable.
Jonathan advised founders in Chicago’s startup community, where an idea has to become understandable and valuable to the people who can help move it forward.
The relevance: positioning becomes useful when a customer, partner, or stakeholder can understand why the idea matters.
Urbit: explaining a complex technical idea.
Jonathan scripted official explainer videos for Urbit, translating concepts from decentralized computing into clear narratives.
The finished videos are public. Watch how the explanations introduce unfamiliar ideas, establish context, and build understanding. Jonathan’s contribution was the scripting.
Watch the Urbit explainers
Thrive: working inside the sales process.
Jonathan worked as a sales engineer, handling the questions, expectations, and explanations that influence a prospect’s decision.
The relevance: communication has to hold up in a real conversation, where the next question can change the direction.
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