Business advisory for the decisions that keep coming back to you.

A thinking partner for founders, owners, and leadership teams working through growth constraints, unclear positioning, and consequential decisions.

Find the constraint before choosing the fix.

More activity can make the wrong problem more expensive. We examine how branding, marketing, sales, and delivery affect one another, then decide where the work should begin.

• Understand why a capable team is struggling to turn interest into decisions.
• Align what marketing promises with what sales explains and delivery provides.
• Clarify a direction your team can act on without routing every decision through you.
• Examine what you want the business to make possible for you.

Turn the discussion into decisions your team can use.

Depending on the question, the work can produce a prioritized action plan, clearer positioning and offer language, a shared sales conversation structure, or a leadership message your team can act on. Jonathan works with the people responsible for putting those decisions into practice.

Before we begin, we agree on the business question, the deliverables, who owns each next step, and how we’ll review progress. A focused project can lead to ongoing advisory when the business needs continued support.

The business and the person leading it.

Private advisory also makes room for questions about direction, attention, and the next chapter of your work. Bring the decision you’re facing; a broad outline is enough for the initial inquiry.

Jonathan’s experience includes founder advisory at 1871 in Chicago and corporate communication work with BP.

Bring the question you keep coming back to.

Tell us what’s happening, what you’ve tried, and what you’d like to change.