Your buyer doesn't walk a straight line from "Awareness" to "Purchase."
In B2B Tech, the buyer’s journey is a chaotic web of 20+ non-linear touchpoints. They bounce from a LinkedIn post, to a dark social slack channel, to a review site, to a sales call, and back to the website.
If you are trying to force a complex Network of Nodes into a simple Linear Funnel, you aren't just losing leads—you are bleeding revenue at every disconnected touchpoint.
We don't fix funnels. We architect Revenue Topologies.
Before we write a single line of copy or change a sales script, we visualize your entire commercial reality.
We audit every node in your revenue network—from brand perception and marketing assets to sales call psychology and objection handling.
The Deliverable: A comprehensive Revenue Topology Map that visualizes:
The Nodes: Every touchpoint your prospect interacts with.
The Connections: How trust is transferred (or lost) between marketing and sales.
The Leakage: Exact "Red Zones" where you are losing money.
The Fix: A prioritized roadmap to close the gaps.
Worried your product is too complex?
I scripted the official explainer videos for Urbit—an open-source project rearchitecting the entire internet computing stack (Identity, P2P, OS).
To write those scripts, I had to translate abstract decentralized computing concepts into clear, compelling narratives.
The Bottom Line: If I can explain a decentralized project like Urbit, I can explain your SaaS. No tech is too complex.
Once the Map is defined, we build the engine. We partner with your leadership team to install The Persuasion Formula directly into your operations.
1. Rearchitect Positioning: We translate your complex technical features into a market-dominating narrative that bypasses skepticism.
2. Sales Enablement: We rewrite the scripts, train the reps, and install the psychological triggers that shorten sales cycles and increase deal velocity.
3. Marketing Alignment: We build the "Choice Architecture" campaigns that nurture leads through the non-linear network until they are ready to buy.
4. Velocity: We optimize the system for speed, scaling what works and cutting what doesn't.
A: Free audits are sales pitches in disguise. They are designed to find problems that only the agency can fix. The Revenue Ecosystem Map is a standalone strategic asset. You own the IP. It is a rigorous, unbiased diagnostic of your entire commercial operation. Whether you hire us to execute it or hand it to your internal team, the Map provides immediate value and clarity that free audits cannot match.
A: Yes. Your VP is the Captain of the ship; I am the Navigator plotting the course. I do not replace your team; I arm them. Most internal teams are bogged down in maintenance (keeping the ship running). My role is architecture (building a faster engine). I provide the strategy, scripts, and psychological frameworks that make your existing team 2x more effective.
A: That is exactly what The Revenue Map (Phase 1) is for. We do not sign 6-month execution contracts with anyone until we have completed the Mapping phase. This allows both parties to assess the fit and define the scope before committing to the larger investment. The Map is the "test project."
A: I am a builder, not just a consultant. While I lead the strategy, I am hands-on with the execution of high-leverage assets. I personally rearchitect your positioning, rewrite your core sales scripts, and oversee the build of your marketing funnels. I work alongside your team to ensure the "Persuasion Formula" is installed correctly.
A: Clarity is immediate (Week 1). Revenue Velocity typically begins to accelerate within 45–60 days. Because we are fixing root-cause psychological disconnects (not just changing button colors) the results are compounding. Once the new message matches the market's psychology, conversion rates often jump significantly in the first quarter of execution.
You don't need more leads. You need better psychology applied to the leads you already have. Let's build your Map.
Rearchitecting Revenue for B2B Tech.
Headquarters: Asheville NC
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